With the option for members of the club to display and sell their images at Marlows Doctor Surgery, I thought I would put some thoughts on the website that may help.
Images displayed need to be ready to hang so that they can be taken away, you may think that this means that they need to be framed – how about a canvas?
The following may help you get to the point that you want to display one of your images.
1. Choosing your image
As it’s for sale, consider an image that you would put on your wall. Try to disassociate yourself from the place and time that the photo was taken when doing this.
2. Decide how you are going to hang the image, canvas or frame.
3. Where are you going to get the image printed.
Is the ink and paper combination that you use at home have a permanence and resistant to fade/discolouration. You don’t want to be refunding any money or replacing an image within a few moths because it has faded.
I have sold images in ready bought frames, but frames made for the print do look better.
5. I now have my print ready to hang, what now.
I find that one of the most difficult things to do is to put a price on the image.
There is always a tendency to price too low. You want to sell it after all.
Consideration should be given to printing cost (how many prints are printed before you have one suitable) – do NOT underestimate this.
The cost of the Mountboard and the cost of the frame.
An example (costs approximate)
10×8 print £5
Frame 16×12 £12
Total cost £22
Sell for £30
So anything more than the £22 is fine? And at £30 you are making a bit.
No. If you frame 3 for the surgery you might only sell one, therefore it has cost you £36, and whilst you can swap prints in and out of the frames, the frames will get damaged over time.
The other thing to consider is whether you consider the frame to have more value than the print.
There will be people that say your prints are too expensive, and there may be people who say they are too cheap.
It is always easier to drop your prices than to increase them if you have it wrong.
6. Information Label.
This should be displayed with the print. I normally have 2, one if which I stick to the back of the frame (without a price) and a copy with the price. This just means that if the image is bought as a present, it has a label without it being known how much was paid.
My labels include, title, type of paper, print size and mount size, image reference No. (To ensure correct identification if someone else wants a copy),Item No.(links to item so I know what paper, size and type of image it is once I have sold it) and my website address.
The second label has the price on it.
Both labels are printed and not hand written.
7. The other consideration is normally, “Should I sign the print?”
Most artists sign their paintings, why shouldn’t you sign your print, you are proud of it?
I tend to add a title to the bottom left outside the image area, and I sign bottom right outside the image areas (canvases I sign bottom right). These bits of information are hidden by the mount.
I then add the title and signature to the mount.
If anyone is interested in the display, but would like more advice then leave a comment and I will see if I can help.
Or I am sure another club member may be able to.